AI Insights · Timothy · July 2022
Top 5 Apparel Apps Performance in Estonia - Q2 2022
In Q2 2022, the top apparel apps in Estonia showed varied performance trends in weekly downloads and active users, with some apps experiencing significant fluctuations.
During Q2 2022, the top 5 apparel apps in Estonia exhibited diverse performance patterns in terms of weekly downloads and active users. According to Sensor Tower data, here are the key insights:
Zalando – Online fashion saw a notable peak in weekly downloads at the beginning of May, reaching approximately 2.1K. However, the app's downloads generally fluctuated, ending the quarter with around 732 downloads in the last week of June.
SHEIN - Shopping Online maintained a relatively stable download rate throughout the quarter. The highest weekly downloads were recorded in the last week of April with around 1K, while the lowest point was in mid-June at 727 downloads.
ABOUT YOU Online Fashion Shop experienced significant fluctuations in weekly downloads. The app started strong with over 1.1K downloads in early April but saw a sharp decline towards the end of June, dropping to approximately 214 downloads in the final week.
BestSecret displayed a more consistent download trend with minor ups and downs. The highest downloads were observed in mid-June at 445, while the lowest was 276 in the week of June 20.
Lyst: Shop Fashion Brands had a varied download pattern, peaking at 439 downloads in the last week of May. However, the app experienced a significant drop in mid-June, recording only 75 downloads.
These insights are based on Sensor Tower data. For more detailed analysis and insights, visit Sensor Tower's platform.
