AI Insights · Timothy · July 2022
Top 5 Apparel Apps Performance in Algeria Q2 2022
Discover the performance trends of the top 5 apparel apps in Algeria during Q2 2022, including SHEIN, ZARA, BERSHKA, PULL&BEAR, and Wanna Kicks.
During the second quarter of 2022, the top 5 apparel applications in Algeria exhibited varying performance trends in terms of downloads and active users. Let's delve into the specifics of each app's performance.
SHEIN - Shopping Online saw its weekly downloads fluctuate throughout the quarter, peaking at 5.5K in early May and ending the quarter with approximately 3.9K downloads. Active users showed a steady increase, starting from 37.2K at the end of March and reaching a high of 45K by the end of June.
ZARA experienced a peak in weekly downloads in mid-April with 2.8K, but this number gradually declined to about 1.4K by the end of June. Active users also showed a downward trend, starting at 13.7K in late March and stabilizing around 14.3K towards the end of the quarter.
BERSHKA had a notable peak in weekly downloads in mid-April with 1.1K, followed by a decline to 851 downloads by the end of June. Active users followed a similar pattern, peaking at 3.1K in mid-April and ending the quarter at 2.4K.
PULL&BEAR showed a significant spike in weekly downloads in early April with 1.3K, then gradually decreased to 481 downloads by the end of June. Active users increased from 1.2K at the end of March to 1.9K in early April, then settled around 1.2K towards the end of June.
Wanna Kicks: AR shoes try on had a peak in weekly downloads in mid-April with 1.4K, but this number dropped to 210 downloads by the end of June. Active users showed a similar trend, peaking at 1.9K in late April and decreasing to 718 by the end of the quarter.
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