Top 5 Apparel Apps in Denmark - Q2 2022 Performance

The second quarter of 2022 saw significant activity among the top 5 apparel applications in Denmark on a unified platform, with varied trends in weekly downloads and active users. Here’s a detailed look at their performance:

SHEIN - Shopping Online experienced a steady increase in weekly downloads, starting from 5.2K at the end of March and peaking at 10.6K in mid-April. However, downloads gradually declined to 7.1K by the end of June. Weekly active users showed consistent engagement, rising from 78.6K to a peak of 86.4K in mid-April, and stabilizing around 83K towards the end of the quarter.

ABOUT YOU Online Fashion Shop also saw a fluctuating trend in weekly downloads, with a significant spike to 7.1K in early June from a low of 2.8K in late May. Active users followed a similar pattern, increasing from 20.4K in late March to a peak of 30K in mid-June, before settling at 25K by the end of the quarter.

H&M - we love fashion maintained a relatively stable download rate, oscillating between 3.3K and 4.9K throughout the quarter. Active users demonstrated strong engagement, starting at 106K and reaching a high of 124K in mid-June, with slight fluctuations thereafter.

Zalando – Online fashion showed consistent weekly downloads, ranging from 3.3K to 4.7K. Active users remained high, beginning at 172K and peaking at 183K in early May, with minor dips, ending the quarter at 166K.

ONLY STORES had a notable spike in downloads, jumping from 1.1K in mid-June to 4.5K by the end of the month. Active users exhibited a gradual increase, starting at 18.8K in late March and reaching 22.7K by the end of June.

This data, sourced from Sensor Tower, highlights the dynamic nature of the apparel app market in Denmark for Q2 2022. For more insights, visit Sensor Tower.