AI Insights · Timothy · July 2022
Top 5 Apparel Apps in Germany Q2 2022 Performance
An overview of the performance of the top 5 apparel applications on a unified platform in Germany for the second quarter of 2022. Data includes weekly downloads, active users, and revenue trends.
In the second quarter of 2022, Germany's top five apparel apps showed varying trends in downloads, active users, and revenue. This analysis, based on Sensor Tower data, highlights the performance metrics of Trendyol: Fashion & Trends, SHEIN - Shopping Online, Zalando – Online fashion, ABOUT YOU Online Fashion Shop, and H&M - we love fashion.
Trendyol: Fashion & Trends experienced fluctuations in weekly downloads, peaking at 132.7K in the week of May 23. The app's active users also saw a general upward trend, reaching over 300K in mid-June.
SHEIN - Shopping Online maintained a stable download rate, with a slight increase in the week of June 20, hitting around 63.8K. Active users for the app consistently hovered above 1M, peaking at approximately 1.18M in mid-May.
Zalando – Online fashion showed a steady download rate, with a slight dip towards the end of the quarter, averaging around 50K per week. Active users peaked at 1.15M in early May before experiencing a gradual decline, settling at around 889K by the end of June.
ABOUT YOU Online Fashion Shop saw significant spikes in downloads, particularly in mid-May with 252.5K downloads. Active users followed a similar trend, peaking at over 421K during the same period before stabilizing around 263K by the end of June.
H&M - we love fashion enjoyed steady weekly downloads, peaking at 59.9K in early May. Active users also remained robust, reaching up to 816K in early May before stabilizing around 728K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
