AI Insights · Timothy · July 2022
Top 5 Apparel Apps in Chile Q2 2022: Unified Platform Performance
Discover the performance trends of the top 5 apparel apps in Chile for Q2 2022, including downloads, active users, and revenue insights.
In the second quarter of 2022, the top 5 apparel applications in Chile showed varying performance trends across downloads, active users, and revenue. Here's a detailed look at each app's performance, based on data from Sensor Tower.
SHEIN - Shopping Online saw a fluctuating trend in weekly downloads, starting at around 54.7K and peaking at 63.5K in mid-April before declining to approximately 41.2K by the end of June. The app's weekly active users steadily grew from 1.6M to nearly 1.9M over the quarter, indicating a strong and consistent user engagement.
adidas: Shop Shoes & Clothing experienced a significant increase in weekly downloads, starting at 6.7K and reaching a high of 22.4K by the end of May. Active users also showed a positive trend, growing from 80.1K to 121.7K in the same period, before slightly declining to 86.2K at the end of June.
ZARA maintained a relatively stable weekly download rate, with a noticeable spike to over 20K in the week of June 20. Active users followed a similar pattern, with an increase from 34.8K to 51.3K during the same week, before settling at 38.7K by the end of the quarter.
FARFETCH - Shop Luxury Fashion had moderate weekly download numbers, peaking at 4.5K in late May. However, there was a sharp decline to 645 downloads by the end of June. The active user base also saw a decline, dropping from 6.7K to 3.7K over the quarter.
PatPat - Kids & Baby Clothing showed an upward trend in weekly downloads, beginning at 566 and reaching a peak of 3.5K by the end of May. Active users increased from 5.9K to 10.9K within the same period, indicating growing popularity among consumers.
These insights highlight the varying performance of the leading apparel apps in Chile during Q2 2022. For more detailed analytics and trends, visit Sensor Tower.