AI Insights · Timothy · July 2022
Top 5 Apparel Apps Performance in Switzerland Q2 2022
Discover the performance trends of the top 5 apparel apps on a unified platform in Switzerland during Q2 2022, including downloads, active users, and revenue insights.
In the second quarter of 2022, the top 5 apparel applications in Switzerland showed varied performance trends across downloads, active users, and revenue, according to data from Sensor Tower.
SHEIN - Shopping Online experienced a notable increase in weekly downloads, starting from around 7K at the end of March and peaking at approximately 9.9K by the end of May. Active users also saw a gradual rise, moving from 121K in late March to a high of 147K by mid-May.
Zalando – Online fashion saw a steady decline in weekly downloads from 7.5K at the beginning of April to around 5.5K by the end of June. Despite this, the app maintained a relatively stable number of active users, fluctuating around the 170K mark throughout the quarter.
H&M - we love fashion displayed a fluctuating pattern in weekly downloads, peaking at about 6.2K in early May. Active users showed a positive trend, increasing from 132K at the end of March to 157K by late June.
ABOUT YOU Online Fashion Shop had a significant spike in downloads, reaching 19K in mid-May, before stabilizing around 2.5K towards the end of June. Active users mirrored this trend, peaking at nearly 50K in mid-May and then stabilizing around 33K by the end of the quarter.
C&A Mode Online Shop saw a substantial increase in weekly downloads, from 938 in late March to a peak of approximately 6K in early June. Active users also climbed steadily, starting at 3.9K in late March and reaching over 10K by mid-June.
For more detailed insights and data, visit Sensor Tower.
