Top 5 Apparel Apps in Central America Q2 2022: Performance Insights

In the second quarter of 2022, the top 5 apparel applications in Central America showed varied performance trends. Here, we provide a detailed look at the weekly downloads and active user statistics for these leading apps, based on data from Sensor Tower.

SHEIN - Shopping Online experienced a dynamic quarter with weekly downloads peaking at around 389K in the weeks of April 18 and May 30, while the lowest point was approximately 289K in the last week of June. Active users saw a slight increase throughout the quarter, from 4.65M at the end of March to around 4.83M by the end of June.

Nike: Shoes, Apparel, Stories also demonstrated growth. Weekly downloads fluctuated, peaking at nearly 168K in the final week of June. Active users rose significantly, from 480K at the beginning of April to approximately 621K at the end of June.

adidas: Shop Shoes & Clothing showed a steady increase in weekly downloads, reaching a high of about 70K in the week of June 6. Active users also grew, starting at 195K in late March and ending at around 231K in late June.

H&M - we love fashion saw a peak in weekly downloads of about 28K in the week of June 20. Active users increased from 345K at the end of March to approximately 408K by the end of June.

Lastly, Cuidado Con el Perro maintained a stable download rate, with a high of around 22K in mid-April. Active users fluctuated slightly but remained around the 55K mark towards the end of June.

For more detailed insights and data, visit Sensor Tower.