Top 5 Apparel Apps Performance in Belarus Q2 2022

In Q2 2022, the top five apparel applications in Belarus exhibited diverse trends in downloads and active users. Below is an overview of their performance based on data from Sensor Tower.

SHEIN - Shopping Online saw a consistent download rate, with weekly downloads ranging from approximately 870 to 1.5K. The app's active users fluctuated slightly, peaking at about 34.6K in mid-April and stabilizing around 32.5K towards the end of June.

ZARA experienced moderate weekly downloads, starting at 380 and reaching a peak of 620 in late June. Active users for the app saw a slight increase towards the end of the quarter, starting at 6.3K and ending at around 5.7K.

BERSHKA had a notable spike in weekly downloads, especially in June, with figures jumping from 355 to 870. Weekly active users also rose significantly in June, reaching a high of 8.1K before settling at 7K by the end of the month.

ZAFUL - My Fashion Story observed fluctuating download numbers, peaking at 521 in late April and then declining to 161 by the end of June. Active users followed a similar trend, peaking at 4.2K in mid-June before decreasing to 2.7K.

FARFETCH - Shop Luxury Fashion showed steady weekly downloads, with a significant increase in mid-June, peaking at 657. Active users remained relatively stable, averaging around 3K throughout the quarter.

For more insights and detailed data, visit Sensor Tower.