AI Insights · Timothy · July 2022
Top 5 Apparel Apps in Brazil Q2 2022
Discover the performance trends of the top 5 apparel apps in Brazil during Q2 2022, including download rates, active user counts, and more.
During the second quarter of 2022, the top 5 apparel applications in Brazil on a unified platform showed remarkable trends in downloads and active user counts. Below, we delve into the performance of these leading apps: SHEIN - Shopping Online, PatPat - Kids & Baby Clothing, C&A Pay, adidas: Shop Shoes & Clothing, and ZARA.
SHEIN - Shopping Online demonstrated a stable pattern in weekly downloads, peaking at about 949K in mid-June. Active user numbers for SHEIN showed a general upward trend, reaching nearly 11.3M towards the end of the quarter.
PatPat - Kids & Baby Clothing saw a significant spike in downloads, particularly in mid-May with around 174K downloads. Active users also saw an increase, peaking at approximately 326K in the same period.
C&A Pay experienced notable growth in downloads, especially in early June with nearly 94K downloads. Active users followed a similar trend, reaching a high of roughly 356K in mid-June.
adidas: Shop Shoes & Clothing maintained a consistent download rate, peaking at around 36K in mid-May. Active user counts also showed a steady increase, reaching approximately 219K in the same period.
ZARA saw a surge in downloads in late June, hitting a high of about 118K. Active users also increased significantly, peaking at around 190K in the same timeframe.
These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.
