AI Insights · Timothy · July 2022
Top 5 Apparel Apps in Bulgaria Q2 2022 Performance Review
Discover the performance trends of the top apparel apps in Bulgaria for Q2 2022, including download rates and active user statistics.
In the second quarter of 2022, the top five apparel applications on a unified platform in Bulgaria exhibited varying trends in downloads and active users. Here’s a detailed look at their performance:
efootwear.eu online shoe store experienced fluctuating weekly downloads, peaking at approximately 7.3K in the week of June 6. Active users also saw a general upward trend, starting from 28.6K at the end of March and reaching around 31.1K in mid-June.
ABOUT YOU Online Fashion Shop showed a mixed pattern in downloads, with a notable high of 7.3K in the week of April 25, before declining to around 3.3K at the end of June. Active users started strong at 116K in late March but saw a gradual decrease to approximately 89.5K by the end of June.
MODIVO - Moda i zakupy online maintained a steady download rate, peaking at about 6.1K during the week of June 6. Active users demonstrated consistent growth, starting at 10.8K at the end of March and reaching around 16.5K in early June.
SHEIN - Shopping Online experienced a rise in weekly downloads, hitting a high of 4.5K in mid-April. Active user numbers showed a consistent increase, beginning at 37K in late March and reaching approximately 47.4K in early June.
H&M - we love fashion saw variable weekly downloads, with a peak of 6.1K in mid-April. The active user base increased significantly from 39.5K at the end of March to around 54.4K in early April, maintaining a strong presence throughout the quarter.
These insights highlight the dynamic nature of the apparel app market in Bulgaria during Q2 2022. For more detailed analytics and further insights, visit Sensor Tower.
