AI Insights · Timothy · July 2022
Top 5 Apparel Apps in Belgium Q2 2022 Performance Review
Discover the performance trends of the top 5 apparel apps in Belgium during Q2 2022, including download, revenue, and active user statistics.
Throughout the second quarter of 2022, the top 5 apparel apps in Belgium showed notable performance trends in terms of downloads and active users. Here's a detailed look at how these apps fared according to Sensor Tower data.
SHEIN - Shopping Online saw a fluctuating trend in weekly downloads, starting at around 24K at the beginning of April and peaking at approximately 37K in the first week of June. Weekly active users showed a steady increase, rising from 299K at the end of March to a high of about 361K by mid-May, before slightly declining to 334K by the end of June.
Zalando – Online fashion experienced a consistent download rate, with weekly downloads ranging from 9.4K to 14.2K over the quarter. Active users showed an upward trend, starting at 293K at the end of March and reaching around 322K by the end of June, with a notable peak of 321K in the last week of June.
H&M - we love fashion had a more varied download trend, beginning with 6.5K downloads at the end of March and fluctuating to a low of 5.2K in mid-June, before slightly rising again to 6.2K by the end of June. Active users showed a steady increase, rising from 163K at the end of March to a peak of 198K in mid-June, then slightly dropping to 193K by the end of June.
Nike: Shoes, Apparel, Stories maintained a relatively stable download rate, with weekly downloads ranging from 3.5K to 6.7K throughout the quarter. Active users also remained stable, beginning at approximately 83K at the end of March and ending at around 81K by the end of June, with a slight peak of 89K in mid-April.
ZARA had a consistent download pattern, with weekly downloads staying between 3.2K and 4.1K. Active users showed a significant increase from 55K at the end of March to a peak of 73K in mid-April, before stabilizing around 62K by the end of June.
These insights into the top apparel apps in Belgium for Q2 2022 demonstrate the dynamic nature of user engagement and app performance in this sector. For more detailed insights, visit Sensor Tower.
