AI Insights · Timothy · July 2022
Top 5 Apparel Apps in Austria Q2 2022 Performance
Discover the performance of the top 5 apparel apps in Austria during Q2 2022, including download trends and active users.
In the second quarter of 2022, the top 5 apparel apps on a unified platform in Austria showed varied performance metrics in terms of downloads and active users. Below is a detailed overview of each app's performance according to Sensor Tower data.
SHEIN - Shopping Online experienced a steady increase in weekly downloads, peaking at around 8.2K in the week of May 23. The app maintained a consistent number of weekly active users, starting at approximately 97.3K in late March and ending at 104.2K in late June.
Zalando – Online fashion had a strong presence with weekly downloads ranging from 5.7K to 7.5K throughout the quarter. Its weekly active users showed a slight upward trend, peaking at around 125.7K in mid-May and closing the quarter at 120.2K.
ABOUT YOU Online Fashion Shop saw a significant spike in weekly downloads in mid-May, reaching 27.7K. However, downloads declined to 1.3K by the end of June. The app's weekly active users followed a similar pattern, increasing to 45.3K in mid-May before dropping to 28.9K at the end of the quarter.
H&M - we love fashion showed fluctuating download numbers, peaking at 7.7K in early May. The app's weekly active users also varied, starting at 92.5K in late March, peaking at 104.2K in early May, and ending the quarter at 95.4K.
Trendyol: Fashion & Trends had a remarkable increase in weekly downloads, reaching 7.4K in late May. The number of weekly active users also grew, peaking at around 16.1K in late May before slightly decreasing to 12.6K by the end of June.
For more detailed insights and data, visit Sensor Tower.
