AI Insights · Timothy · July 2022
Top 5 Shopping Apps on iOS in Sweden Q2 2022
Discover the performance trends of the top 5 shopping apps on iOS in Sweden during Q2 2022, including downloads and active users.
During the second quarter of 2022, the top 5 shopping apps on iOS in Sweden showed varying trends in downloads and active users. Here’s a closer look at how each app performed.
SHEIN - Shopping Online experienced fluctuating weekly downloads, peaking at around 14.7K in late April and ending the quarter with approximately 11K downloads. The app also saw a rise in weekly active users, starting at 202K in late March and reaching a high of 245K in mid-May before stabilizing around 227K by the end of June.
H&M - we love fashion had a more varied download pattern, with a notable peak of 8.5K downloads in late March. Active users showed a steady increase, starting from 86.9K at the end of March and peaking at nearly 100K by mid-June, before slightly dropping to 97.5K at the end of the quarter.
Amazon saw a gradual decline in weekly downloads, starting from 8.2K in late March and decreasing to around 4.5K by the end of June. However, active users remained relatively stable, starting at 160K in late March and maintaining around 159K by the end of June.
Lidl Plus had a significant spike in downloads at the end of May, reaching approximately 13.5K. Active users showed a consistent trend, starting at 57.4K in late March and rising slightly to around 59.7K by the end of June.
Zalando – Online fashion demonstrated steady download numbers, maintaining around 3.7K downloads towards the end of the quarter. Active users saw a gradual increase, starting from 101K in late March and ending the quarter at approximately 98.5K.
These insights are based on data from Sensor Tower. For more in-depth analysis and additional insights, visit Sensor Tower.
