AI Insights · Timothy · July 2022
Top 5 iOS Shopping Apps in Sweden for Q2 2022
Explore the performance of the top 5 shopping apps on iOS in Sweden during Q2 2022, highlighting trends in downloads and active users.
During the second quarter of 2022, the top 5 shopping apps on the iOS platform in Sweden showed varied performance trends in weekly downloads and active users. Below, we delve into the specifics for each app, using data from Sensor Tower.
SHEIN - Shopping Online experienced consistent weekly downloads, peaking at approximately 14.7K in late April before a gradual decline to around 11K by the end of June. Active users saw a steady increase from 202.6K at the end of March to a high of 245.8K in mid-May, followed by slight fluctuations, ending the quarter at 227.3K.
Klarna | Shop now. Pay later. showed a fluctuating download trend, with a notable peak of nearly 11.9K in late May. Active users varied throughout the quarter, starting at 272.8K in late March, dipping to 245.6K in mid-April, and ending on a high note at 281.9K by the end of June.
H&M - we love fashion had a notable download pattern, starting at 8.5K in late March, experiencing a dip in early April, and peaking again at 7.6K in early May. Active users showed an upward trend, beginning at 86.9K in late March, reaching a peak of 99.9K in late June.
Amazon saw a varied download trend, starting at 8.2K in late March, and gradually declining to around 4.5K by the end of June. Active users remained relatively stable, fluctuating slightly between 143.6K and 160.5K throughout the quarter.
Lidl Plus showed a notable spike in downloads at the end of May, reaching 13.5K, after fluctuating between 2.8K and 6K for most of the quarter. Active users remained stable, starting at 57.4K in late March and ending at 59.7K by the end of June.
For more detailed insights and data, visit Sensor Tower.