AI Insights · Timothy · July 2022
Top 5 Shopping Apps on iOS in New Zealand: Q2 2022 Performance
Discover the performance trends of the top 5 shopping apps on iOS in New Zealand during Q2 2022, including weekly downloads and active users.
During the second quarter of 2022, the top 5 shopping apps on the iOS platform in New Zealand showed varied trends in weekly downloads and active users, according to data from Sensor Tower.
The Warehouse - Shop and Save experienced a significant spike in weekly downloads at the beginning of April, reaching approximately 11.8K. However, this number dropped to around 2.8K by the end of June. The app's weekly active users also saw fluctuations, starting at around 20.5K at the end of March, peaking at approximately 35.9K in mid-April, and stabilizing at around 25.4K by the end of June.
SHEIN - Shopping Online maintained a relatively stable weekly download rate, ranging between 3.2K and 3.9K throughout the quarter. The app's weekly active users showed a steady increase, starting at about 51.5K at the end of March and reaching approximately 55.9K by mid-June before stabilizing around 53.6K at the end of June.
Trade Me: Property, Jobs, Shop saw a consistent weekly download rate, fluctuating between 1.8K and 2.8K. The app's weekly active users started at approximately 56.6K at the end of March, peaking at around 62.1K in early June, and then slightly declining to about 56.2K by the end of June.
Afterpay: Shop Smarter had a steady download rate throughout the quarter, with weekly downloads ranging from 1.9K to 2.3K. The app's weekly active users showed minor fluctuations, beginning at around 48.5K at the end of March, peaking at approximately 49.4K at the end of May, and ending at around 48.2K by the end of June.
TheMarket – Online Shopping NZ experienced a gradual increase in weekly downloads, starting at approximately 1.3K at the end of March and reaching around 2.1K by the end of June. Unfortunately, data on weekly active users for this app was not available.
For more detailed insights and data, visit Sensor Tower.