AI Insights · Timothy · July 2022
Top 5 Shopping Apps on iOS in Italy - Q2 2022
Discover the performance trends of the top 5 shopping apps on iOS in Italy during the second quarter of 2022. Insights include weekly downloads, active users, and more.
During the second quarter of 2022, the top 5 shopping apps on iOS in Italy showcased varying trends in weekly downloads and active users. The data, sourced from Sensor Tower, provides a detailed look at the performance of these apps.
SHEIN - Shopping Online experienced a notable upward trend in weekly downloads, starting with approximately 27.5K in late March and peaking at around 38.1K by mid-June. Weekly active users also showed a steady increase, rising from 1.31M to about 1.44M over the quarter.
ABOUT YOU Online Fashion Shop had a significant spike in weekly downloads, reaching a high of 106K in early May, before stabilizing around the 7K-9K range towards the end of June. Active users saw an increase from 180K to 252K by mid-May, followed by a gradual decline to approximately 165K by the end of June.
Amazon experienced consistent weekly downloads, fluctuating between 14K and 25K throughout the quarter. Active users remained relatively stable, starting at around 1.17M in late March and peaking at 1.21M in mid-June.
Zalando – Online fashion showed steady weekly downloads, ranging around 15K to 21K. The app's active users exhibited a slight decline from 389K in late March to approximately 365K by the end of June.
Nike: Shoes, Apparel, Stories maintained a stable download rate, with figures hovering between 10K and 17K. Active users demonstrated a notable increase from 227K in late March to a peak of 300K by mid-May, eventually settling around 248K by the end of June.
For more detailed insights and data, visit Sensor Tower.
