Top 5 Shopping Apps on iOS in Europe Q2 2022

In the second quarter of 2022, the top five shopping apps on iOS in Europe displayed diverse performance trends in terms of weekly downloads and active users. Below is a detailed look at the performance of these apps, based on data from Sensor Tower.

SHEIN - Shopping Online maintained a strong presence with weekly downloads peaking at approximately 407K in mid-April and gradually declining to around 337K by the end of June. The app saw fluctuations in active users, beginning with roughly 9.2M at the start of the quarter and ending with 8.9M by the end of June.

AliExpress: Интернет-магазин experienced significant growth in downloads, reaching a peak of around 334K in early May before settling to approximately 199K by the end of June. Active users followed a steady upward trend, rising from about 1.2M in late March to nearly 4M by the end of the quarter.

Lidl Plus showed consistent performance in weekly downloads, maintaining figures around 140K to 183K throughout the quarter. The app's active users remained relatively stable, fluctuating between 2.6M and 2.8M over the same period.

Trendyol: Fashion & Trends exhibited a varied download trend, starting at about 100K in late March, peaking at approximately 175K in late May, and then declining to about 103K by the end of June. Active users also showed a slight fluctuation, rising from around 5.2M to 5.8M before ending the quarter at approximately 5.6M.

Nike: Shoes, Apparel, Stories saw a peak in weekly downloads around mid-May with approximately 186K, followed by a decline to roughly 95K by the end of June. Active users increased from around 1.8M at the start of the quarter to about 2.1M mid-June, before slightly dropping to 1.9M by the end of June.

These insights are based on data from Sensor Tower. For more in-depth analysis and additional insights, visit Sensor Tower.