Top 5 Shopping Apps on iOS in Estonia Q2 2022

In the second quarter of 2022, the top 5 shopping applications on the iOS platform in Estonia showcased varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a detailed breakdown of each app's performance based on data from Sensor Tower.

Circle K Easy Fuel experienced a notable surge in weekly downloads, peaking at 1.6K during the week of May 2. The app saw a sharp increase from early April, with numbers jumping from 74 downloads in the week of April 4 to 1.3K by April 25. However, the downloads tapered off towards the end of June, settling at 64 in the final week.

Circle K also saw fluctuations in its weekly downloads. Starting at 134 downloads in the last week of March, it reached a high of 2K downloads in the last week of June. The app had a significant spike in the week of June 20 with 947 downloads, indicating a late-quarter surge.

SHEIN - Shopping Online maintained a consistent download rate throughout the quarter. Weekly downloads hovered around the 400s, with a slight peak at 569 in mid-April. The app concluded the quarter with 480 downloads in the last week of June, showcasing stable performance.

Zalando – Online fashion had a more variable trend in weekly downloads. After a steady start, the app saw a significant spike to 981 downloads in the first week of May. The numbers then fluctuated but saw another peak at 788 downloads in the week of June 20, before dropping to 239 by the end of June.

ABOUT YOU Online Fashion Shop had a steady increase in downloads early in the quarter, reaching 443 downloads in the weeks of May 23 and May 30. However, the downloads declined towards the end of the quarter, falling to 121 in the final week of June.

These insights highlight the dynamic nature of the shopping app market in Estonia. For more detailed insights and data, visit Sensor Tower.