AI Insights · Timothy · July 2022
Top 5 Shopping Apps on iOS in Denmark for Q2 2022
In Q2 2022, the top 5 shopping apps on iOS in Denmark showed diverse trends in downloads and active users, with notable performances from SHEIN, Circle K, Netto+ | Scan&Go, IKEA, and H&M.
In the second quarter of 2022, the top 5 shopping apps on the iOS platform in Denmark demonstrated varied performance in terms of downloads and active users. The data, sourced from Sensor Tower, provides a detailed look at user engagement and app popularity.
SHEIN - Shopping Online saw a consistent increase in weekly downloads, peaking at around 7.8K in early May before experiencing a gradual decline to approximately 5.4K by the end of June. Active users for SHEIN also showed a steady increase, starting at 53.8K in late March and reaching a high of 60.3K in mid-April, then stabilizing around 59.1K towards the end of the quarter.
Circle K exhibited a significant spike in weekly downloads, particularly in late May and mid-June, where downloads surged to 15.6K and 19.6K, respectively. Active users followed a similar trend, with a notable increase from 4.7K in late March to over 24.5K in early June, before settling at 21.3K by the end of June.
Netto+ | Scan&Go had a stable download pattern with a peak of 5.6K downloads in late May. Active users for Netto+ | Scan&Go remained relatively steady, fluctuating between 24.1K and 29K throughout the quarter, indicating consistent user engagement.
IKEA experienced moderate weekly downloads, with a peak of 5.2K in mid-April. The active user base for IKEA showed a gradual increase from 12.9K in late March to 15.6K in early April, maintaining a stable range around 13.6K to 15K through the quarter.
H&M - we love fashion maintained a consistent download rate, peaking at 3.3K in early May. Active users for H&M showed a positive trend, increasing from 72.3K in late March to over 83K by mid-June, before slightly decreasing to 82.8K at the end of June.
For more detailed insights and data, visit Sensor Tower. These trends highlight the dynamic nature of the shopping app market in Denmark and the varying levels of user engagement across different platforms.