AI Insights · Timothy · July 2022
Top 5 iOS Shopping Apps in Bulgaria Q2 2022 Performance
Explore the performance of the top 5 shopping apps on iOS in Bulgaria during Q2 2022, focusing on downloads and active users trends.
In the second quarter of 2022, the top five shopping apps on iOS in Bulgaria showcased varying trends in downloads and active users. Here’s a closer look at their performance:
Kaufland: Supermarket Offers saw a substantial increase in weekly downloads starting from early May. Downloads spiked from 154 in the last week of April to a peak of 6.8K by the end of May. This growth was mirrored in its active user base, which rose from 2.6K at the end of March to an impressive 18.3K by the end of June.
ABOUT YOU Online Fashion Shop experienced a decline in weekly downloads over the quarter, starting at 1.4K at the end of March and dropping to around 1.1K by June’s end. Despite this, the app maintained a relatively stable active user base, peaking at 32.9K in early April before gradually decreasing to 23.5K by the end of June.
SHEIN - Shopping Online also displayed relatively stable weekly downloads, starting at 1.2K in late March and ending at 1.3K in late June. The active user base showed a steady increase, growing from 14.3K at the end of March to 17.6K by the end of June.
Lidl Plus had a consistent download rate, fluctuating between 1K to 1.7K throughout the quarter. Active users remained stable as well, with numbers hovering around 14K to 15K during this period.
Finally, MODIVO - Moda i zakupy online showed a positive trend in downloads, starting at 790 in late March and reaching 1.3K by the end of June. The app’s active users increased steadily from 4.9K to 7K over the same period.
These insights into the top five shopping apps on iOS in Bulgaria during Q2 2022 highlight the dynamic nature of user engagement and app performance. For more detailed analytics and insights, visit Sensor Tower.
