Top 5 Shopping Apps on iOS in Belgium Q2 2022

In the second quarter of 2022, the top 5 shopping apps on iOS in Belgium showed varied performance trends in terms of downloads and active users. The data, sourced from Sensor Tower, provides valuable insights into the market dynamics.

SHEIN - Shopping Online saw a notable fluctuation in weekly downloads, peaking at approximately 21.9K in the week of June 6. The app's downloads dipped to around 8K by the end of June. Active users remained robust, starting at 196K at the end of March and peaking at 236K in mid-May, before settling at around 219K in the last week of June.

HEMA experienced a significant increase in downloads mid-April, reaching 11.2K. However, downloads decreased steadily to about 2.4K by the end of June. Active users followed a similar trend, rising to 20.5K by mid-April and then gradually declining to approximately 14K in the last week of June.

Zalando – Online fashion showed a consistent download rate, with a slight peak of 6.7K in early May. Downloads remained relatively stable, hovering around 3.2K to 4K towards the end of the quarter. Active user numbers were stable, averaging around 131K to 140K throughout the quarter, with a peak of 140K at the end of June.

Amazon had a steady download rate, peaking at 6.8K in early May. By the end of June, downloads were around 3.5K. Active users showed minor fluctuations, starting at 153K in late March, peaking at 162K in early May, and ending the quarter at approximately 151K.

Albert Heijn supermarkt demonstrated a significant spike in downloads mid-April, reaching about 6.8K, and another peak of 7.8K in early May. Downloads then stabilized around 2.5K to 3K towards the end of June. Active users remained consistent, starting at 45.6K in late March and peaking at around 47.3K in early June, ending the quarter with approximately 47.2K.

These insights highlight the dynamic nature of the shopping app market in Belgium. For more detailed analytics and insights, visit Sensor Tower.