Top 5 Shopping Apps on iOS in Belgium Q2 2022

During the second quarter of 2022, the top five shopping apps on iOS in Belgium showcased varied performance metrics. Here's a closer look at their weekly downloads and active user trends.

SHEIN - Shopping Online experienced significant fluctuations in weekly downloads. Starting at around 10.2K in late March, downloads surged to approximately 21.9K in early June before dropping to roughly 8K by the end of the quarter. Weekly active users for SHEIN remained relatively stable, peaking at about 236K in mid-May and ending the quarter at around 218K.

Vinted: Sell vintage clothes saw a consistent download rate, beginning at nearly 5K and peaking at about 7.6K in early April, then gradually declining to around 4.2K by late June. Active users for Vinted also displayed a steady pattern, starting at approximately 290K and fluctuating to a peak of 319K in late May before ending the quarter at around 281K.

Klarna | Shop now. Pay later. maintained a steady increase in weekly downloads, from about 3.8K in late March to around 5.9K in mid-June. Weekly active users for Klarna showed a consistent upward trend, starting at approximately 32K and peaking at around 42K by mid-June, closing the quarter at about 41.5K.

HEMA experienced a notable spike in weekly downloads, peaking at approximately 11.2K in mid-April before declining to around 2.4K by late June. Weekly active users for HEMA followed a similar trend, starting at about 10.6K, peaking at around 20.5K in mid-April, and ending the quarter at roughly 14K.

Zalando – Online fashion showed a consistent download rate, with figures ranging from about 3.2K to approximately 6.7K throughout the quarter. Active user numbers for Zalando remained stable, starting at around 128K in late March and peaking at about 140K by the end of June.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.