Top 5 Shopping Apps on iOS in Africa - Q2 2022

During the second quarter of 2022, the top 5 shopping apps on iOS in Africa showed varied performance in terms of downloads and active user engagement. Here’s a detailed look at how each app fared, based on data from Sensor Tower.

dubizzle EG OLX experienced a rollercoaster trend in weekly downloads, starting strong with around 68K in mid-April and peaking at 86K the following week. However, downloads gradually declined, reaching approximately 23K by the end of June. Active users mirrored this trend, starting at 47K and peaking at 162K in late May before declining to around 117K by the quarter's end.

SHEIN - Shopping Online saw a consistent performance in weekly downloads, starting at 20K at the end of March and reaching around 35K in mid-April. Downloads then tapered off, ending at approximately 20K by late June. Active users grew steadily from 229K at the beginning of the quarter, peaking at around 286K at the end of May, before a slight decline to 256K by the end of June.

Jumia Online Shopping maintained a steady download rate throughout the quarter, starting at 16K in late March and peaking at 23K in mid-June. Active users showed a positive trend, starting at 195K and peaking at 231K in mid-June before ending the quarter at around 217K.

Amazon Shopping saw consistent weekly downloads, starting at 13K in late March and peaking at 28K in mid-April. Downloads then stabilized, ending at around 14K by late June. Active users showed a stable and gradual increase, starting at 365K and reaching 408K by the end of June.

Alibaba.com demonstrated significant growth in weekly downloads, starting at 8.5K in late March and peaking at 28.5K by the end of June. Active users followed a similar upward trend, starting at 132K and reaching about 170K by the end of the quarter.

These trends highlight the varying levels of engagement and popularity among the top shopping apps in Africa. For more detailed insights, visit Sensor Tower.