Top 5 iOS Lifestyle Apps in South Africa Q2 2022

In the second quarter of 2022, the top 5 lifestyle apps on iOS in South Africa showcased notable trends in downloads, revenue, and active users. Here's a detailed look at how these apps performed based on data from Sensor Tower.

Pinterest saw a slight decline in weekly downloads, starting at approximately 4.9K and dipping to around 3.6K in mid-April. However, it rebounded towards the end of the quarter, peaking at about 4.7K in mid-June. The app maintained a steady number of weekly active users, averaging around 780K, with a small peak of 800K in early May.

obimy experienced a significant surge in downloads in mid-April, reaching nearly 18K, before gradually declining to around 500 by the end of June. The app's weekly revenue followed a similar trend, peaking at close to $986 in late April and then stabilizing around $160 towards the end of the quarter. Weekly active users also saw a peak in late April at approximately 34K, tapering off to around 5.9K by the end of June.

Tinder Dating App: Chat & Date maintained a consistent download rate, averaging around 3.2K per week. Revenue showed a steady performance, peaking at roughly $21K in late April. The app's weekly active users remained robust, ranging between 45K and 53K throughout the quarter.

VodaPay had a notable increase in downloads in mid-May, hitting a peak of around 3.9K. Weekly active users followed a similar trend, rising to approximately 23.7K in mid-June. Despite the fluctuations in downloads and active users, the app did not generate any revenue during this period.

NGL: ask me anything saw a dramatic increase in downloads in mid-June, reaching over 21K. Revenue peaked at about $3.8K during the same period. Active users also surged, peaking at around 21.6K before declining to approximately 5.4K by the end of June.

These insights highlight the dynamic performance of lifestyle apps in South Africa. For more detailed information and further insights, visit Sensor Tower.