Top 5 iOS Lifestyle Apps in Turkey: Q2 2022 Performance

In the second quarter of 2022, the top 5 lifestyle apps on the iOS platform in Turkey showcased interesting trends in weekly downloads, revenue, and active users. Here are the detailed insights from Sensor Tower:

Pinterest experienced fluctuations in its weekly downloads, starting at around 21K and peaking at 23K mid-quarter. Active users showed a slight increase from 4.5M at the beginning of the quarter to approximately 4.8M by the end.

Tinder Dating App: Chat & Date saw its weekly revenue peak at around $70K in mid-April, with a gradual decline to $52K in early June before bouncing back to $62K by the end of the quarter. Downloads remained fairly stable, averaging around 13K per week, while active users increased from 320K to 348K.

Azan Time Pro: Holy Quran had a significant drop in downloads from 72K in late March to around 5K in April, stabilizing at approximately 4K weekly thereafter. Revenue showed a consistent decline from $420 to $155 over the quarter. Active users remained relatively stable, with a slight decrease from 474K to 414K.

Faladdin: Tarot & Horoscopes demonstrated a steady revenue trend, averaging around $1.4K weekly. Downloads fluctuated, peaking at 14K in early May and maintaining around 13K towards the end of the quarter. Active users saw a slight decline from 128K to 126K.

Mi Home - Manage smart devices showed consistent weekly downloads, averaging around 9K. Revenue had notable peaks, particularly in late May at $604, but generally remained low. Active users fluctuated slightly but remained around 83K by the end of June.

These insights highlight the dynamic nature of user engagement and monetization strategies in the lifestyle app category on iOS in Turkey. For more detailed analytics and trends, visit Sensor Tower.