Top 5 iOS Lifestyle Apps in Romania: Q2 2022 Performance

During the second quarter of 2022, several lifestyle apps on iOS in Romania showed notable performance trends. This analysis covers the top 5 apps: Glovo: Food Delivery and more, MyEdenred, Pinterest, obimy, and Pluxee. Data is sourced from Sensor Tower, where more detailed insights are available.

Glovo: Food Delivery and more experienced varying weekly downloads throughout the quarter. Downloads peaked at around 10.9K in mid-April and gradually decreased to approximately 5.1K by the end of June. Weekly active users fluctuated, maintaining a range between 54.3K and 66.9K, with a peak in early June.

MyEdenred saw a significant spike in downloads, reaching 18.5K in late May. Active users followed a similar trend, peaking at 31.6K by the end of June. The app's user base showed substantial growth, especially from mid-May onwards.

Pinterest maintained a stable download rate, averaging around 4.3K weekly downloads. Active users showed a slight decline from approximately 911K in early April to 845K by the end of June, indicating a steady but minor decrease in engagement.

obimy experienced a notable peak in downloads in mid-April with around 16K downloads. However, this number significantly dropped to around 542 by the end of June. Active users mirrored this trend, peaking at 25.9K in late April and decreasing to approximately 5.8K by the end of the quarter. Revenue for obimy peaked at $403 in mid-April and gradually declined to $83 by the end of June.

Pluxee maintained a consistent download rate, peaking at around 4.9K in mid-April. Active users fluctuated between 58.1K and 71.1K, with the highest activity recorded in early June.

For more detailed insights and data, visit Sensor Tower.