Top 5 iOS Lifestyle Apps in Mexico Q2 2022

The second quarter of 2022 saw notable activity in the Lifestyle category for iOS apps in Mexico. Below, we delve into the performance of the top 5 apps: Pinterest, Amazon Alexa, NGL: ask me anything, Tinder Dating App: Chat & Date, and Google Home. Data is sourced from Sensor Tower, and more insights can be found on their platform.

Pinterest experienced a steady climb in weekly downloads, starting at around 37.9K at the beginning of April and reaching approximately 42.9K by the end of June. Weekly active users also saw a gradual increase, peaking at around 3.32M in the last week of June.

Amazon Alexa showed significant fluctuations in weekly downloads. Downloads surged to about 51.9K in the week of May 23 but dropped to approximately 19.1K by the end of the quarter. Weekly active users followed a more stable trend, fluctuating around the 250K mark, with a peak of about 257K in the week of June 20.

NGL: ask me anything saw a dramatic rise in weekly downloads, jumping from just 29 in the last week of May to a high of about 219.3K in the week of June 20. This surge in downloads was reflected in the active user base, which expanded from 115 in early June to approximately 189.2K by the week of June 20. Revenue also spiked, reaching around $23.5K in the same week.

Tinder Dating App: Chat & Date maintained a consistent performance in weekly revenue, which hovered around the $62K to $73.6K range throughout the quarter. Weekly downloads remained relatively stable, fluctuating between 13.3K and 16.9K. Active users saw minor variations, peaking at about 470K in the first week of May.

Google Home witnessed steady weekly downloads, starting at approximately 6.4K in late March and reaching around 8K by the end of June. Weekly active users showed a slight decline from around 40.6K in late March to approximately 39.7K by the end of June.

For more detailed insights and data, visit Sensor Tower.