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AI Insights · Timothy · July 2022

Top 5 iOS Lifestyle Apps in the UK Q2 2022

Explore the performance of the top 5 lifestyle apps on iOS in the UK for Q2 2022, including trends in downloads, revenue, and active users.

Top 5 iOS Lifestyle Apps in the UK Q2 2022

Performance of Top 5 iOS Lifestyle Apps in the UK Q2 2022

The second quarter of 2022 saw significant activity among the top 5 lifestyle apps on iOS in the United Kingdom. According to data from Sensor Tower, here's a detailed look at the weekly downloads, revenue, and active users trends for these apps.

obimy

obimy experienced a notable surge in weekly downloads, peaking at approximately 151K in mid-April. However, downloads gradually declined to around 4.8K by the end of June. Revenue peaked at about $15K in the week of April 18, before seeing a downward trend to approximately $629 by the end of the quarter. Active users showed a similar trend, starting at 520 in late March and peaking at 253K by late April, then gradually decreasing to around 68K by the end of June.

Royal Mail

Royal Mail maintained a consistent download rate, with weekly downloads ranging from 23K to 42K throughout the quarter. Active users also showed steady growth, starting at 127K in late March and reaching a peak of 160K by mid-June.

Pinterest

Pinterest saw a stable download trend, averaging around 27K to 36K downloads per week. Active users remained quite high throughout the quarter, fluctuating between 9.9M and 10.6M, indicating a consistently engaged user base.

Amazon Alexa

Amazon Alexa had relatively stable weekly downloads, ranging from 22K to 36K. Active users showed a slight decline from 984K in late March to 871K by the end of June.

The National Lottery: Official

The National Lottery: Official saw a steady increase in weekly downloads, peaking at around 32K in early May and ending the quarter at approximately 26K. Active users also increased from 359K in late March to 478K by the end of June.

For more detailed insights and data, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2022