AI Insights · Timothy · July 2022
Top 5 iOS Lifestyle Apps in Turkey: Q2 2022 Performance
Exploring the performance of the top 5 lifestyle apps on iOS in Turkey during Q2 2022, we see varying trends in downloads, revenue, and active users.
During the second quarter of 2022, the top 5 lifestyle apps on iOS in Turkey showcased diverse performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at each app's metrics.
Tinder Dating App: Chat & Date saw a somewhat fluctuating but overall stable performance. Weekly revenue peaked at around $70K in mid-April, then gradually decreased, closing the quarter at approximately $62K. Weekly downloads hovered between 12K and 15K, maintaining a steady rate throughout. Active users showed an upward trend, growing from 320K in late March to around 348K by the end of June.
LivU - Live Video Chat experienced consistent weekly revenue growth, starting at $29K and peaking at $37.5K by mid-June. Weekly downloads remained relatively stable, fluctuating between 3.3K and 4.2K. The app's active users were quite steady, with minor fluctuations around the 33K to 35K mark.
Bumble Dating App: Meet & Date showed a steady increase in weekly revenue, starting at $13.5K and reaching approximately $22K by mid-June. Downloads experienced a significant spike in late May, peaking at 7.4K, before settling back to around 4.3K by the end of June. Active users showed a gradual increase from 26.5K in late March to about 28.1K by the end of June.
happn: Dating, Chat & Meet had a relatively stable revenue trend, generally hovering around $9K to $10K. Downloads remained steady, with minor fluctuations between 3.1K and 4.0K. Active users increased from 68K in late March to around 72.5K by the end of June, with a peak of 76.7K in mid-June.
OkCupid Dating: Date Singles showed varied performance. Weekly revenue started at $7.4K, peaking at $10.5K in early May, and ending the quarter at approximately $9.4K. Downloads ranged from 2.5K to 3.4K, with a noticeable peak of 3.4K in late June. Active users remained relatively stable, fluctuating between 35K and 38K.
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