AI Insights · Timothy · June 2022
Top 5 Finance Apps on iOS in South America Q2 2022
A detailed look at the performance of the top finance apps on iOS in South America during Q2 2022, based on data from Sensor Tower.
The second quarter of 2022 saw notable performances from the top finance apps on iOS in South America. Here’s a closer look at how the leading apps fared in terms of downloads and active users, based on data from Sensor Tower.
CAIXA Tem experienced significant fluctuations in weekly downloads. Starting strong with 175K downloads in late March, the app saw a mid-quarter surge, peaking at 204K downloads in the week of May 30. However, downloads dipped towards the end of the quarter, ending with around 77K downloads in the last week of June. Active users showed a similar pattern, growing from approximately 988K at the end of March to a peak of 1.23M in late May before declining to 931K by the end of June.
FGTS also displayed varying download numbers. Downloads peaked mid-quarter with 191K in the week of April 18 before gradually declining to 50K by the end of June. Active users followed a comparable trend, rising from 442K at the end of March to a high of 746K in April, then dropping to 442K by the quarter's close.
Nubank: Conta, Cartão e mais maintained a relatively stable download rate, starting at 131K in late March and finishing at 119K in the last week of June. Active users for Nubank were consistently high, starting at 6.72M at the end of March and ending the quarter at 7.17M, with a notable peak at 7.27M in early June.
Mercado Pago: cuenta digital saw a steady performance in downloads, beginning the quarter with 68K and ending with 66K. The app's active users remained stable throughout the quarter, starting at 2.43M and slightly increasing to 2.64M by the end of June.
PicPay: Conta, Cartão e Pix experienced modest variations in downloads, starting at 63K in late March and peaking at 71K in early April before ending the quarter at 66K. Active users showed a slight decline over the quarter, beginning at 2.03M and closing at 2.02M.
These insights highlight the dynamic nature of the finance app market in South America. For more detailed analytics and trends, visit Sensor Tower.
