Top 5 Education Apps on iOS in Brazil - Q2 2022

During the second quarter of 2022, the education category on the iOS platform in Brazil saw significant user engagement and varying performance metrics across the top 5 apps. Here’s a detailed look at the trends for these leading education apps.

Hotmart experienced a consistent download rate, starting the quarter with 20.5K downloads and peaking at 24.1K in the week of May 9. However, the app saw a slight decline towards the end of the quarter, ending with 17.7K downloads in the last week of June. Weekly active users fluctuated slightly, starting at 157K and ending at around 146.6K. Notably, the app reported no revenue during this period.

Duolingo - Language Lessons showed a steady increase in weekly revenue, peaking at approximately $64.4K in mid-April. Weekly downloads remained relatively stable, with a slight dip from 21.0K at the beginning of April to around 16.5K towards the end of June. The app maintained a strong user base, with active users hovering around 341K to 353K throughout the quarter.

Nutror had a varied download trend, starting at 15.9K and peaking at 17.8K in early May, before declining to 9K by the end of June. Active users saw a similar pattern, beginning at 62.8K, peaking at 68.9K in early May, and dropping to 53.3K at the end of the quarter. There was no reported revenue for Nutror during this period.

Passei Direto - App de Estudos showed a robust increase in weekly revenue, starting at $29.8K and peaking at $40.8K in early June. Downloads varied, with a rise from 14.4K in late March to 17.9K in early April, and a subsequent decline to 9.8K by the end of June. Active users fluctuated, peaking at 43.7K in early June and ending the quarter at around 35.2K.

Google Classroom had a consistent download rate, starting at 17.1K and experiencing minor fluctuations before ending the quarter at 8.4K. Active users remained strong, starting at 427K, peaking at 435K in late April, and concluding the quarter at approximately 372K. There was no reported revenue for Google Classroom during this period.

These trends highlight the dynamic nature of the education app market in Brazil. For more detailed insights and data, visit Sensor Tower.