AI Insights · Timothy · July 2022
Top 5 Education Apps on iOS in the US: Q2 2022
Discover the performance trends of the top 5 education apps on iOS in the US during Q2 2022, including their weekly downloads, revenue, and active users.
In the second quarter of 2022, the top 5 education applications on the iOS platform in the United States showcased diverse performance trends. Here’s a closer look at the weekly downloads, revenue, and active users for Duolingo - Language Lessons, PictureThis - Plant Identifier, Toca Boca World, ABCmouse: Reading & Math Games, and Babbel - Language Learning.
Duolingo - Language Lessons experienced a steady rise in weekly revenue, peaking at roughly $1.7M in the final week of June. Weekly downloads saw a decrease from around 211K at the start of April to about 148K by the end of June. However, weekly active users showed a positive trend, growing from 3.3M to 3.6M.
PictureThis - Plant Identifier saw significant growth in weekly revenue, reaching a high of approximately $1.6M by the end of May before settling at around $1.3M in late June. Downloads also increased, peaking at about 226K in late May. Active users followed a similar trend, rising from 487K at the end of March to 823K by the end of June.
Toca Boca World had variable weekly revenue, with a notable dip to around $324K in early May before recovering to roughly $652K in early June. Weekly downloads fluctuated, starting at 138K in late March, dipping to 76K in early May, and then rising back to 111K by the end of June. Active users showed a slight increase from 573K to 508K over the quarter.
ABCmouse: Reading & Math Games maintained consistent weekly revenue around $470K to $620K, ending the quarter at approximately $527K. Downloads followed a downward trend, starting at 43.6K in late March and dropping to 18.9K by the end of June. Active users decreased from 234K to 178K over the same period.
Babbel - Language Learning exhibited a steady increase in weekly revenue, peaking at around $427K in late June. Weekly downloads remained relatively stable, fluctuating between 27K to 42K. Active users showed a slight upward trend, increasing from 52K to 68K throughout the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.
