AI Insights · Timothy · July 2022
Top 5 Education Apps on iOS in Brazil: Q2 2022 Performance
Discover the performance trends for the top 5 education apps on iOS in Brazil during Q2 2022, including insights on downloads, revenue, and active users.
In Q2 2022, the top 5 education apps on iOS in Brazil demonstrated varied performance trends in terms of downloads, revenue, and active users. Here is an in-depth look at the data provided by Sensor Tower.
Duolingo - Language Lessons showed a steady increase in weekly revenue, peaking at around $64K in mid-April before stabilizing around the $55K to $60K range towards the end of June. Weekly downloads fluctuated, starting at approximately 20K in late March and gradually decreasing to around 16.5K by the end of June. Active users remained relatively stable, averaging around 340K throughout the quarter, with a peak of 353K in mid-June.
Passei Direto - App de Estudos experienced consistent weekly revenue, with notable peaks reaching around $41K in early June. Downloads saw some fluctuations, with a high of approximately 18K in early April, but generally hovered around the 10K to 15K range. The app had a steady increase in active users, peaking at 44K in early June before slightly declining to around 35K by the end of the quarter.
PlayKids+ Kids Learning Games had a moderate and consistent revenue performance, ranging between $21K and $30K weekly. Downloads started at about 850 in late March and showed a gradual increase to around 1.6K by the end of June. Active users maintained a steady trend, averaging around 15K throughout the quarter.
Toca Boca World had variable revenue figures, with a notable peak of around $39K in late March and another increase to approximately $28K in early June. Downloads fluctuated, with a high of around 9.7K in early April and a low of about 5.7K in early May. Active users showed some variation, peaking at 172K in mid-June and ending the quarter around 141K.
Simply Piano: Learn Piano Fast saw a steady increase in weekly revenue, peaking at around $15K in late April before stabilizing around the $10K to $12K range. Downloads increased significantly in mid-June, reaching nearly 4K from a baseline of around 1.4K at the start of the quarter. Active users mirrored this trend, with a notable peak of approximately 11.8K in mid-June.
These insights highlight the dynamic nature of the education app market on iOS in Brazil. For more detailed analytics and trends, visit Sensor Tower.
