AI Insights · Timothy · July 2022
Top 5 iOS Dating Apps Performance in Kenya for Q2 2022
Discover the performance trends of the top 5 dating apps on iOS in Kenya during Q2 2022, including weekly downloads, revenue, and active users.
In Q2 2022, the top 5 iOS dating apps in Kenya showcased varying trends in weekly downloads, revenue, and active users. Here’s a detailed look at the performance of each app, based on data from Sensor Tower.
Tinder Dating App: Chat & Date
Throughout the quarter, weekly revenue for Tinder ranged from approximately $1.7K to $2.6K, peaking in the last week of June. Weekly downloads showed a fluctuating trend, peaking at 606 in late April but dipping to 464 by the end of June. Active users started at around 10.5K and saw a slight increase to approximately 11.4K by late April, before stabilizing around the 10K mark by the end of the quarter.
Bumble Dating App: Meet & Date
Bumble experienced a notable peak in weekly revenue, reaching $1.3K in late May, before stabilizing around the $900 mark towards the end of June. Downloads remained relatively stable, with a few minor peaks, reaching a high of 251 in mid-June. Active users showed a steady increase from 2.9K in late March to approximately 3.5K by the end of June.
OkCupid Dating: Date Singles
OkCupid's weekly revenue fluctuated, starting at $321 in late March, dipping to $92 in mid-May, and recovering to around $192 by the end of June. Downloads remained fairly consistent, peaking at 221 in mid-April. Active users saw slight fluctuations, starting at 2.5K and peaking at approximately 2.8K in mid-June.
Muzz: Muslim Marriage & Social
Muzz saw a gradual increase in weekly revenue, starting at $105 in late March and rising to $165 by the end of June. Downloads showed a similar trend, with a notable peak of 153 in late May. Active users increased steadily, starting at 849 and reaching approximately 1K by the end of the quarter.
Badoo: Dating. Chat. Friends
Badoo's weekly revenue ranged from $70 to $133, peaking in late May. Downloads showed some fluctuations, with a high of 250 in late April. Active users remained relatively stable, starting at 4.3K and experiencing minor peaks, reaching approximately 4.7K by late June.
These insights into the performance of the top 5 dating apps on iOS in Kenya during Q2 2022 are based on data from Sensor Tower. For more detailed insights, visit Sensor Tower's website.
