AI Insights · Timothy · July 2022
Top 5 Apparel Apps on iOS in South Africa Q2 2022
Discover the performance trends of the top 5 apparel apps on iOS in South Africa for Q2 2022. Metrics include weekly downloads, active users, and revenue insights.
In the second quarter of 2022, the top 5 apparel applications on the iOS platform in South Africa demonstrated varied performance trends. Data from Sensor Tower reveals insights into their weekly downloads, active users, and revenue.
SHEIN - Shopping Online saw a strong start in weekly downloads, peaking at 17.1K in late April before experiencing a gradual decline, closing the quarter at 7K. Active users for the app fluctuated but showed resilience, peaking at 120K in early June and ending the quarter at 111K.
Lyst: Shop Fashion Brands had an upward trend in weekly downloads, starting at 1.4K in late March and reaching 4.1K by the end of June. The app also saw a steady increase in active users, peaking at 13.2K in the final week of the quarter.
ZARA exhibited a consistent performance with a notable spike in weekly downloads during mid-June, reaching 8K before stabilizing. Active users for the app increased significantly in mid-June, peaking at 24K and ending the quarter at 16K.
Nike: Shoes, Apparel, Stories showed consistent weekly downloads around 2K throughout the quarter. The app's active users also demonstrated stability, peaking at 15.4K in mid-May and closing the quarter at 14.9K.
ZAFUL - My Fashion Story experienced fluctuating weekly downloads, peaking at 1.6K in mid-April and ending the quarter at 0.8K. Active users for ZAFUL remained relatively steady, peaking at 3.9K in mid-June and closing at 3.1K.
For more detailed insights on the performance of these apparel apps, visit Sensor Tower.
