AI Insights · Timothy · July 2022
Top 5 Apparel Apps on iOS in US: Q2 2022 Performance
Discover the download and active user trends of the top 5 apparel apps on iOS in the US during Q2 2022, based on Sensor Tower data.
During the second quarter of 2022, the top 5 apparel apps on iOS in the United States showcased interesting trends in downloads and active users, according to data from Sensor Tower. Here’s a closer look at the performance of these popular apps:
SHEIN - Shopping Online saw a consistent increase in downloads, peaking at approximately 394K in the week of May 2. The app's weekly active users fluctuated around the 10M mark, with a notable increase to 11.1M in the week of May 30.
Nike: Shoes, Apparel, Stories experienced a varied download trend, starting at 189K in late March and dipping to around 135K in May, before climbing back to 187K by the end of June. Active users for the app were highest at 3.3M in the week of April 25 and remained around the 2.8M to 3M range for most of the quarter.
Nike SNKRS: Sneaker Release had a peak in downloads of 128K in late April, followed by a gradual decrease to around 65K by the end of June. Active user numbers showed a similar trend, peaking at 1.5M in mid-May before settling around 1.4M in late June.
GOAT – Sneakers & Apparel maintained a steady download rate, starting at 104K in late March and dropping to approximately 76K by the end of June. The app's active users peaked at 2.3M in early May, with numbers hovering around 1.8M to 2.2M throughout the quarter.
CIDER - Clothing & Fashion experienced a notable increase in downloads, starting from 44K in late March and reaching about 69K by the end of June. Active users showed a steady upward trend, growing from 131K in late March to 208K by the end of June.
For more insights and detailed analysis, visit Sensor Tower.
