AI Insights · Timothy · July 2022
Top 5 Apparel Apps on iOS in Ukraine - Q2 2022 Performance
Explore the performance of the top 5 apparel apps on iOS in Ukraine during Q2 2022, including download trends and active user statistics.
In Q2 2022, the top 5 apparel apps on iOS in Ukraine exhibited varied performance in terms of downloads and active users. Below is a detailed analysis of each app's performance based on Sensor Tower data.
SHEIN - Shopping Online saw a consistent rise in weekly downloads, peaking at around 6K in the last week of April. The app maintained a steady level of weekly active users, fluctuating between 32K and 38K, ending the quarter with approximately 35.7K active users.
Lyst: Shop Fashion Brands experienced significant spikes in weekly downloads, notably reaching 6.9K in early May and 5.5K in late June. Weekly active users also saw a notable increase, starting from 2.3K and reaching up to 9.3K by the end of June.
ZARA maintained a steady download rate with a noticeable peak of 2.9K in the third week of June. The app's weekly active users remained relatively stable, with a slight increase towards the end of the quarter, peaking at 19.6K in late June.
YOOX showed a decline in weekly downloads over the quarter, starting from 1.3K and dropping to around 400 by the end of June. Weekly active users followed a similar trend, decreasing from 3.9K to 3.2K.
ASOS - Discover Fashion Online had a stable download pattern with a notable surge to 2.3K in the last week of June. Active users remained relatively stable throughout the quarter, ending with approximately 13.7K users.
The data presented highlights the varying levels of engagement and user acquisition among these top apparel apps in Ukraine. For more insights and detailed analytics, visit Sensor Tower.
