Top 5 Apparel Apps on iOS in Turkey Q2 2022

The second quarter of 2022 saw interesting trends among the top 5 apparel apps on the iOS platform in Turkey. Let's delve into the performance of these apps, based on data from Sensor Tower.

Trendyol: Fashion & Trends had a notable quarter with its weekly downloads peaking at around 131K in mid-April. Although the downloads showed a declining trend towards the end of the quarter, they maintained a solid presence with figures around 74K in the last week of June. The app's weekly active users exhibited a steady increase, reaching a high of approximately 5.5M by mid-April before stabilizing around 5.2M towards the end of June.

Nike: Shoes, Apparel, Stories displayed an upward spike in weekly downloads mid-quarter, reaching around 36K in the week of May 16. However, the downloads saw a gradual decline thereafter, closing the quarter at approximately 5.7K. The app's weekly active users also saw a significant increase, peaking at about 152K in mid-May before settling around 98K by the end of June.

DeFacto - Clothing & Shopping experienced a consistent download rate throughout the quarter, with a peak of around 15K in mid-April. The weekly active users saw a decline from about 67K in mid-April to approximately 51K by the end of June.

H&M - we love fashion saw its weekly downloads peak at around 16.5K in mid-May. The downloads fluctuated but remained relatively strong, ending the quarter at about 8.9K. The app's weekly active users showed a positive trend, peaking at approximately 247K in late June.

ZARA witnessed a significant surge in weekly downloads in the week of June 20, reaching around 33.8K. The downloads remained stable around 6.2K by the end of the quarter. The app's weekly active users also spiked in mid-June, reaching about 147K before stabilizing around 100K towards the end of the quarter.

These trends highlight the varying dynamics and user engagement levels among the top apparel apps in Turkey. For more detailed insights, visit Sensor Tower.