Top 5 Apparel Apps on iOS in Russia Q2 2022

In the second quarter of 2022, the top 5 apparel applications on iOS in Russia showed varied performance in terms of weekly downloads and active users. Here's a detailed look at how each app fared during this period, based on data from Sensor Tower.

SHEIN - Shopping Online saw a noticeable drop in weekly downloads, starting strong at 39.9K in mid-April and gradually declining to 12.9K by the end of June. Weekly active users followed a similar downward trajectory, beginning at 2.3M in early April and falling to approximately 1.1M by the end of the quarter.

ASOS - Discover Fashion Online experienced a spike in weekly downloads towards the end of June, peaking at 16.5K. However, it generally maintained a steady download rate, averaging around 5K downloads per week. Weekly active users showed fluctuations, with a peak of 86K in early April and a significant increase to nearly 60K in the last week of June.

Nike: Shoes, Apparel, Stories had a relatively stable performance in weekly downloads, hovering around 4-5K throughout the quarter, but saw a notable drop to 2K in the week of June 20. Weekly active users remained consistent, ranging from 52K to 64K over the three months.

Trendyol: Fashion & Trends showed a gradual increase in weekly downloads, starting from 1.7K at the end of March and reaching around 3.3K by the end of June. Weekly active users exhibited a steady rise, moving from 38.7K in late March to approximately 56.2K by the end of the quarter.

ZARA had a relatively stable download rate, with weekly downloads fluctuating between 2.4K and 3.5K. Weekly active users, however, showed more variability, peaking at 67K in late March and dropping to about 30.7K by the end of June.

These insights are derived from Sensor Tower data, where more detailed analytics can be found.