Top 5 Apparel Apps on iOS in Romania Q2 2022

In Q2 2022, the top 5 apparel apps on iOS in Romania displayed a range of performance metrics. Data from Sensor Tower reveals insights into their weekly downloads and active user trends.

SHEIN - Shopping Online saw a fluctuating trend in weekly downloads, peaking at 19.5K in the week of April 25. Weekly active users showed a relatively stable increase, reaching a high of approximately 73.6K in mid-May before slightly decreasing to 67.9K by the end of June.

ABOUT YOU Online Fashion Shop had a consistent download rate, with a notable peak of 5.8K downloads in the first week of May. Active users for the app showed a peak of around 69.4K in early April, followed by a gradual decline to 49.7K by the end of June.

efootwear.eu online shoe store experienced varied weekly downloads, peaking at 7.3K in mid-April and then fluctuating around 4K towards the end of the quarter. Weekly active users remained stable, with a slight increase from 20.9K at the start of the quarter to 23.5K by mid-June.

Zalando – Online fashion, which launched in late May, showed a significant increase in downloads, peaking at 14.4K in the first week of June. Active users also saw a notable rise from 1.5K in mid-May to 19.5K by early June, before stabilizing around 14.7K by the end of the quarter.

H&M - we love fashion maintained a steady download rate, peaking at 3.7K in early May. Active users demonstrated a strong presence, peaking at 77.5K in mid-June, and maintained high engagement throughout the quarter.

For more insights and detailed data, visit Sensor Tower.