Top 5 Apparel iOS Apps in Portugal for Q2 2022

In the second quarter of 2022, the top five apparel applications on the iOS platform in Portugal exhibited varied performance trends in terms of downloads and active users. Here’s a closer look at how these apps fared:

SHEIN - Shopping Online saw a significant increase in weekly downloads, peaking at around 15.4K in mid-June. Despite minor fluctuations, the app maintained high download numbers, consistently staying above 7K per week. Active users also showed a positive trend, growing from 151K at the end of March to a peak of 184K in mid-May, before slightly declining to 171K by the end of June.

ABOUT YOU Online Fashion Shop experienced a relatively stable download rate, with weekly numbers ranging from 3K to 5.9K. The app's active user count saw a slight dip in early June but rebounded to finish strong at approximately 32K by the end of the quarter.

Nike: Shoes, Apparel, Stories maintained a moderate download rate, mostly between 1.4K and 3K per week. Active user numbers remained fairly steady throughout the quarter, hovering around 43K, with a minor decline in the final weeks of June.

ZARA experienced a notable spike in downloads in the week of June 20, reaching over 6K. Prior to this, download numbers fluctuated between 1.5K and 2K. Active users also showed a significant increase during the same period, peaking at 31.6K before settling at 27K by the end of June.

H&M - we love fashion saw its downloads peak in mid-June at 3.9K, following a period of relatively lower numbers. Active users demonstrated a steady upward trend, growing from 42.8K in late March to over 55K by mid-June, and stabilizing around 51K towards the end of the quarter.

These insights are based on data from Sensor Tower, providing a comprehensive overview of the performance of leading apparel apps in Portugal. For more detailed analytics and trends, visit Sensor Tower.