AI Insights · Timothy · July 2022
Top 5 Apparel Apps on iOS in Peru Q2 2022
In Q2 2022, SHEIN, adidas, ZARA, FARFETCH, and MANGO led the iOS apparel app market in Peru. The performance metrics varied, showcasing unique trends in downloads and active users.
In the second quarter of 2022, the top five apparel apps on the iOS platform in Peru exhibited diverse performance trends. Here’s a closer look at the data from Sensor Tower:
SHEIN - Shopping Online saw a consistent increase in weekly downloads, peaking at around 1.9K in mid-April. The app maintained a steady number of weekly active users, fluctuating between 25.7K and 28.1K throughout the quarter.
adidas: Shop Shoes & Clothing experienced a modest download trend with numbers ranging from 1K to 1.4K weekly. Active users showed a slight upward trend, moving from approximately 11.2K to 12.2K by mid-June.
ZARA displayed significant growth in weekly downloads, with a notable spike to 5.5K in the week of June 20. The app also saw a corresponding increase in active users, peaking at around 9.3K before settling at 5.8K by the end of the quarter.
FARFETCH - Shop Luxury Fashion had a more modest download performance, with weekly downloads ranging from 54 to 193. Active users varied between 220 and 332 over the quarter, indicating a stable user base despite lower download numbers.
MANGO - Online fashion showed an upward trend in downloads, particularly in June, where it reached 312 downloads in the week of June 20. Active users also increased, reaching a peak of 782 in the same week before slightly declining to 611 by the end of June.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower’s website.
