Top 5 Apparel Apps on iOS in Norway: Q2 2022 Performance

The second quarter of 2022 saw notable trends in downloads and active users among the top 5 apparel apps on iOS in Norway. Insights from Sensor Tower highlight the performance of ABOUT YOU Online Fashion Shop, SHEIN - Shopping Online, H&M - we love fashion, ZARA, and Zalando – Online fashion.

ABOUT YOU Online Fashion Shop experienced a significant surge in weekly downloads, peaking at approximately 26.3K in the week of April 25. However, the app's weekly downloads declined steadily towards the end of the quarter, reaching around 2.9K by the end of June. Weekly active users mirrored this trend, with a peak of 29.5K in early May and a gradual decline to 15K by the end of June.

SHEIN - Shopping Online maintained a consistent performance in weekly downloads, fluctuating between 1.9K and 3.3K throughout the quarter. The app saw a steady increase in weekly active users, reaching a peak of 45.7K in early June before settling at around 43.8K by the end of the quarter.

H&M - we love fashion showed a steady increase in weekly downloads, starting from 1.9K in late March and reaching approximately 3.6K by the end of June. The app's weekly active users also exhibited growth, peaking at around 60K in mid-June and maintaining this level through the end of the quarter.

ZARA experienced a notable spike in weekly downloads, with a peak of 8.9K in the week of June 20. The app's weekly active users followed a similar trend, increasing to approximately 28.2K in mid-June before slightly declining to 21.1K by the end of the quarter.

Zalando – Online fashion demonstrated stable performance in weekly downloads, ranging from 1.9K to 2.6K over the quarter. The app's weekly active users remained consistently high, peaking at around 69.5K in early May and ending the quarter at approximately 63.6K.

These insights into the top 5 apparel apps on iOS in Norway for Q2 2022 come from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.