Top 5 Apparel Apps on iOS in Netherlands: Q2 2022 Performance

The second quarter of 2022 saw notable trends in the performance of top apparel apps on the iOS platform in the Netherlands. Here’s a closer look at the weekly downloads and active users for the leading apps in this category: SHEIN - Shopping Online, Zalando – Online fashion, ZARA, H&M - we love fashion, and Nike: Shoes, Apparel, Stories.

SHEIN - Shopping Online maintained a strong presence with weekly downloads peaking at approximately 16.2K in mid-May. Active users increased steadily, starting from 360K at the end of March and reaching over 411K by the end of June.

Zalando – Online fashion also showed consistent performance. Weekly downloads saw a peak of around 7.9K in mid-May, while active users fluctuated moderately, ending the quarter at about 166K.

ZARA experienced a notable spike in weekly downloads, reaching nearly 20K in the week of June 20. Active users also saw a significant increase during this period, peaking at approximately 72K in mid-June before stabilizing around 54K by the end of the month.

H&M - we love fashion had a stable quarter with weekly downloads peaking at about 7.3K in early May. Active users saw an upward trend, starting at 125K at the end of March and reaching around 147K by mid-June.

Nike: Shoes, Apparel, Stories showed a mixed performance with weekly downloads peaking at approximately 7.1K in mid-May. Active users, however, displayed a steady increase, starting from about 46K at the end of March and growing to over 54K by mid-June.

These insights into the performance of the top apparel apps in the Netherlands for Q2 2022 come from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s website.