AI Insights · Timothy · July 2022
Top 5 Apparel Apps on iOS in Mexico - Q2 2022
An overview of the performance of the top 5 apparel apps on iOS in Mexico during Q2 2022, highlighting trends in downloads and active users.
In Q2 2022, the top 5 apparel apps on the iOS platform in Mexico showcased varied performance trends. Here’s a closer look at how each app fared in terms of downloads and active users.
SHEIN - Shopping Online maintained a strong presence throughout the quarter. Weekly downloads fluctuated, peaking at around 58.6K in the week of May 30. Active users experienced a steady increase, reaching approximately 1.28M towards the end of May before stabilizing around 1.25M in June.
Nike: Shoes, Apparel, Stories saw significant growth in weekly downloads, particularly in the last week of June, where downloads surged to about 59K. Active users also showed a substantial increase, climbing from approximately 158K at the beginning of April to around 256K by the end of June.
H&M - we love fashion experienced a consistent growth pattern. Weekly downloads reached a high of approximately 14.3K in the week of June 20. Active users followed a similar trend, peaking at around 195K in the same week before slightly dropping to about 185K at the end of June.
ZARA saw a notable spike in downloads towards the end of the quarter, with a peak of about 22.2K in the week of June 20. Active users also increased significantly during this period, rising to approximately 84.7K before settling at around 71K by the end of June.
adidas: Shop Shoes & Clothing showed a steady rise in both downloads and active users. Weekly downloads peaked at around 11.5K in the week of May 23. Active users also saw a gradual increase, reaching approximately 52.2K in the same week and maintaining around 48.8K by the end of June.
These insights are based on data from Sensor Tower. For more detailed information and further insights, visit Sensor Tower.
