AI Insights · Timothy · July 2022
Top 5 Apparel Apps on iOS in Madagascar: Q2 2022 Performance
A detailed look at the performance of the top 5 apparel apps on iOS in Madagascar during Q2 2022, including download and active user trends.
During the second quarter of 2022, the top 5 apparel applications on iOS in Madagascar showcased varying performance trends. Here’s a closer look at their weekly downloads and active user metrics.
SHEIN - Shopping Online experienced a consistent increase in weekly downloads, peaking at 83 in the first week of May and again at 82 in the third week of June. The app maintained a steady growth in active users, starting from 361 at the end of March and reaching 450 by the end of June.
ZARA saw fluctuations in its downloads, with notable peaks of 21 downloads in mid-May and again at the end of June. Active users increased from 20 at the end of April to 41 by the end of June, indicating a gradual rise in engagement.
PrettyLittleThing showed a mixed trend in downloads, with a high of 21 in early May and a low of 1 in mid-June. Active users for the app peaked at 30 at the end of May but saw a decline to 10 by mid-June.
ASOS - Discover Fashion Online had a variable download trend, reaching a high of 18 in late April and another peak of 15 in early June. Despite fluctuations, it ended the quarter with 11 downloads in the final week of June.
BERSHKA exhibited a relatively stable download trend, with peaks of 14 downloads in late April and early May, and a final peak of 16 at the end of June. Active user data was not available for this app.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, please visit Sensor Tower.
