AI Insights · Timothy · July 2022
Top 5 Apparel Apps on iOS in Kenya Q2 2022
Discover the performance trends of the top 5 apparel apps on iOS in Kenya during Q2 2022. Insights reveal varying patterns in downloads and active users.
The second quarter of 2022 saw interesting trends in the performance of the top 5 apparel applications on the iOS platform in Kenya. Based on data from Sensor Tower, here are the key observations for each app:
SHEIN - Shopping Online showed a consistent pattern in its weekly downloads and active users. Downloads fluctuated between 280 and 426 per week, peaking at 426 in the last week of May. Active users saw a gradual increase, starting at 1.7K and reaching 2.2K by the end of June.
ZARA experienced a steady yet modest download rate, with figures ranging from 63 to 105 downloads per week. The number of active users also increased, beginning at 408 and rising to 548 by the end of the quarter.
PrettyLittleThing had variable download numbers, with weekly downloads between 42 and 96. The active user count showed a slight increase overall, starting at 279 and reaching 383 in the week of May 23, before ending the quarter at 311.
ASOS - Discover Fashion Online maintained a stable download trend, ranging from 55 to 96 downloads per week. Active users were relatively steady as well, with numbers fluctuating between 305 and 367 throughout the quarter.
Fashion Nova - Online Shopping had a diverse download pattern, peaking at 103 downloads in the week of June 20. The active user base saw a general upward trend, starting at 329 and climbing to 429 by the end of June.
These insights provide a snapshot of the performance of top apparel apps in Kenya for Q2 2022. For more detailed analytics and insights, visit Sensor Tower.
