Top 5 Apparel Apps on iOS in Italy Q2 2022

In Q2 2022, the top five apparel apps on iOS in Italy—SHEIN - Shopping Online, ABOUT YOU Online Fashion Shop, Zalando – Online fashion, Nike: Shoes, Apparel, Stories, and ZARA—showed varying trends in weekly downloads and active users. Data from Sensor Tower reveals interesting insights into their performance.

SHEIN - Shopping Online had a remarkable quarter with weekly downloads starting at around 27K, peaking at 38K in mid-June, and closing the quarter at approximately 36K. Weekly active users also showed a steady increase, beginning at 1.3M and reaching around 1.4M by the end of June.

ABOUT YOU Online Fashion Shop experienced a significant spike in weekly downloads, particularly in early May, where downloads soared to 106K. However, this was followed by a drop, stabilizing around 7K by the end of June. Active users saw a peak of 252K in mid-May, but numbers gradually declined to approximately 165K by the end of the quarter.

Zalando – Online fashion maintained a consistent performance in weekly downloads, fluctuating between 14K and 21K throughout the quarter. Weekly active users showed minor variations, starting at 389K and ending at around 365K, with a peak of 393K in early May.

Nike: Shoes, Apparel, Stories showed a steady trend in weekly downloads, ranging from 10K to 17K. Active users also fluctuated, starting at 227K and peaking at 300K in mid-May, before settling at about 248K by the end of June.

ZARA saw a stable trend in weekly downloads, with numbers hovering between 9K and 14K. Weekly active users initially showed stability around 150K but experienced a significant increase in mid-June, reaching nearly 200K.

These insights provide a comprehensive look at the performance of leading apparel apps in Italy for Q2 2022. For more detailed information and additional insights, visit Sensor Tower.