Top 5 Apparel Apps on iOS in Ireland: Q2 2022 Performance Review

In the second quarter of 2022, the top 5 apparel apps on iOS in Ireland demonstrated varying performance trends in terms of weekly downloads and active users. Here’s a detailed look at how these apps fared, based on data from Sensor Tower.

SHEIN - Shopping Online experienced fluctuations in weekly downloads, starting at 4K at the end of March and peaking at around 5.9K in mid-May. However, by the end of June, downloads had decreased to approximately 3.3K. In terms of active users, the app saw a steady increase from 97K in late March to a peak of 117K in mid-May, before slightly declining to 109K by the end of June.

H&M - we love fashion showed a significant spike in weekly downloads, with a notable peak of approximately 4.8K in early May. The downloads then stabilized, fluctuating between 1.1K and 2.5K towards the end of the quarter. Active users for H&M also saw an upward trend, peaking at around 37K in early May and maintaining a steady level of around 31K to 32K by the end of June.

Nike: Shoes, Apparel, Stories exhibited a consistent performance in terms of weekly downloads, hovering around 1.5K to 2.5K throughout the quarter. Active users for Nike showed a notable peak at approximately 39K in mid-May, followed by a slight decline to around 32K by the end of June.

ZARA had consistent weekly download numbers, with a significant spike to approximately 5.4K in mid-June before dropping back to around 1.2K by the end of the month. In terms of active users, ZARA saw a general upward trend, reaching a peak of around 21K in mid-June and slightly decreasing to 18K by the end of the quarter.

JD Sports also demonstrated stable weekly downloads, ranging from 1.1K to 1.8K throughout the quarter. Active users for JD Sports remained relatively steady, fluctuating between 10K and 12K, with a slight dip to around 9.7K at the end of May before recovering to approximately 10.6K by the end of June.

For more insights and detailed data, visit Sensor Tower.