AI Insights · Timothy · July 2022
Top 5 Apparel iOS Apps in Guatemala Q2 2022
Reviewing the performance of the top 5 apparel apps on iOS in Guatemala for Q2 2022, focusing on weekly downloads and active user trends.
In the second quarter of 2022, the top 5 apparel apps on iOS in Guatemala showed varied performance in terms of weekly downloads and active users. Here’s a detailed look at how each app fared:
SHEIN - Shopping Online maintained a consistent download rate throughout the quarter, peaking at around 1.4K downloads in the last week of June. The app also saw a steady increase in weekly active users, starting from 22.5K at the end of March and reaching 26.3K by the end of June.
ZARA experienced a significant spike in downloads during the week of June 20, reaching 686 downloads, up from an average of around 220 downloads per week earlier in the quarter. Active users also saw a notable increase, rising from 1.4K at the beginning of the quarter to 2.2K in the same week.
FARFETCH - Shop Luxury Fashion had a fluctuating download trend, with a notable peak of 392 downloads in the week of May 30. However, the app faced a decline in active users, dropping from a high of 813 users at the end of May to 373 by the end of June.
BERSHKA showed a gradual increase in downloads, with a significant boost in the week of June 20, reaching 182 downloads. Active users followed a similar upward trend, peaking at 766 users in the same week.
Forever 21 consistently grew its download numbers, reaching a peak of 110 downloads in the last week of June. The app also saw a steady rise in active users, starting from 136 at the end of March and climbing to 269 by the end of June.
The data for this analysis comes from Sensor Tower. For more detailed insights, you can visit their platform.
